Privacy Policy

Last updated: May 2026

This Privacy Policy describes how The Refiners Co ("we," "us," or "our") collects, uses, and protects information when you visit our website at therefinersco.com or engage with our services. By using this site, you agree to the practices described here.

1. Information We Collect

Information you provide directly:

• Email address — when you submit the free audit request form on this site. This is the only information collected via this website.
• Business information — if you become a client, we may collect your business name, address, phone number, website URL, and login credentials for accounts we manage on your behalf (such as your Google Business Profile).

Information collected automatically:

• Analytics data — if Google Analytics is active on this site, it collects anonymized data such as pages visited, time on site, browser type, and general geographic location (city/region level). This data does not identify you personally.
• Server logs — our hosting provider may log IP addresses, request times, and referring pages as part of standard server operations.

2. How We Use Your Information

We use information we collect to:

• Send you the free local SEO audit you requested.
• Follow up about our services (you can opt out at any time by replying "unsubscribe" to any email).
• Deliver and manage marketing services for clients.
• Improve this website and our service offerings.
• Comply with legal obligations.

We do not use your information for any other purpose without your explicit consent.

3. We Do Not Sell Your Data

We do not sell, rent, trade, or share your personal information with third parties for their own marketing purposes. Full stop.

4. How We Share Information

We share your information only in these limited circumstances:

• Service delivery: We may share your business name, address, and phone number with online directories (Yelp, Bing Places, BBB, etc.) as part of citation management services. This is done at your direction.
• Service providers: We use third-party tools to operate our business (such as email delivery, analytics, and form processing). These providers are contractually required to protect your data and may not use it for their own purposes.
• Legal requirements: We may disclose information if required by law, court order, or to protect the rights and safety of our business or others.

5. Email Communications

By submitting your email address through our free audit form, you agree to receive emails from The Refiners Co related to your audit and our services. You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email or by emailing us at hello@therefinersco.com.

We comply with the CAN-SPAM Act. Every marketing email we send includes our physical mailing address and a clear way to opt out.

6. Cookies and Tracking

This website may use cookies and similar technologies for analytics purposes (see Section 1). We do not use tracking cookies to serve targeted ads. Most browsers allow you to disable cookies in settings — doing so will not affect your ability to use this site.

If Google Analytics is active, you can opt out globally using the Google Analytics Opt-out Browser Add-on.

7. Data Security

We take reasonable technical and organizational measures to protect your information against unauthorized access, loss, or misuse. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

Client credentials (such as Google Business Profile access) are stored securely and are never shared with unauthorized parties. Access is revoked promptly upon cancellation of services.

8. Data Retention

We retain your email address and contact information for as long as you are a client or prospect, and for a reasonable period thereafter for business record-keeping purposes. You may request deletion of your data at any time (see Section 10).

Client account data (business information, campaign history) is retained for a minimum of 12 months after service termination in case you need records or want to resume services.

9. Children's Privacy

Our services are intended for business owners and adults. We do not knowingly collect personal information from anyone under the age of 13. If you believe we have inadvertently collected such information, please contact us and we will delete it promptly.

10. Your Rights and Choices

You have the right to:

• Access the personal information we hold about you.
• Correct inaccurate information.
• Request deletion of your personal information, subject to legal retention requirements.
• Opt out of marketing emails at any time.
• Withdraw consent to any data processing where consent is the legal basis.

To exercise any of these rights, contact us at hello@therefinersco.com. We will respond within 30 days.

11. Third-Party Links

This website may contain links to third-party websites (such as Google, Yelp, or industry resources). We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before providing any personal information.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. Material changes will be communicated to active clients by email. Continued use of this website after changes are posted constitutes your acceptance of the updated policy.

13. Contact Us

If you have questions, concerns, or requests related to this Privacy Policy, please reach out: