Your Local Small-Business Growth Partner

Your Phone Should
Ring More Than
It Does. We fix that.

We build the website and local SEO system that makes your phone ring. Live in 30 days. Showing up in Google search in 60. No long contracts, no big-agency pricing.

Call or Text
612-270-9100
Get a Free Audit See Packages
$599
Starting / month
30
Day setup
0
Long-term contracts
5–10×
Less expensive than big agencies
No downtown office. No account managers. No markups. Just local SEO work done by the person you talk to.
30
Days to go live
Most agencies take 60–90 days just to onboard.
100%
Hyper-local focused
We know your market, your competitors, and your customers by name.
0
Long-term contracts
Month-to-month. Stay because it works.
What We Do

Everything a local business needs to own local search

01
Website Design & Build

Fast, mobile-first website built to convert local searchers into booked jobs. Built for your specific services and area, not a recycled template.

Included in all packages
02
Local SEO Optimization

On-page SEO, city-specific service pages, and keyword targeting so Google sends you traffic when homeowners search for help in your area.

Ongoing monthly
03
Google Business Profile

Your GBP is your most powerful local tool. We optimize and maintain it so you rank in the map pack, where the majority of local search clicks go.

Ongoing monthly
04
Review Generation

We build you a system that turns happy customers into more 5-star Google reviews consistently, one of the strongest signals in local ranking.

Momentum & Dominate
05
Local Content & Blogs

Monthly blog posts written for your service area that rank on Google and establish you as the trusted local expert homeowners call first.

Dominate only
06
Plain-English Reporting

Monthly reports showing calls, clicks, and leads in plain language. No vanity metrics. You'll know exactly what your investment is doing.

Included in all packages
How It Works

You'll see traction in your first 30 days

No 90-day ramp-up. No waiting for results that never come. Here's exactly what happens after you say yes.

01
Days 1–3
Deep Audit

We map your current Google presence, identify every gap, and research your top 3 local competitors by name. You'll know exactly where you stand before we touch anything.

02
Days 4–10
Build

Your new website goes live. Google Business Profile is claimed, fully optimized, and loaded with the photos, categories, and keywords that drive map pack rankings in your city.

03
Days 11–21
Launch

Local SEO targeting your city and service keywords goes live. Review generation system activated. GBP posts scheduled. Your competitors start losing ground.

04
Day 30
First Report

A plain-English report lands in your inbox: calls, clicks, and early ranking movement vs. named competitors. Month 2 strategy is set. Clients in lower-competition markets often see their first Google calls by this point.

No contracts. Cancel any time. 30-day setup guarantee: your site is live in 30 days or your first month is free.
How We Compare

Big agencies aren't built for your business

National agencies charge 5 to 10 times more, lock you into contracts, and hand you to a junior rep who doesn't know Big Lake from Minneapolis. Here's the real picture.

What Matters ✦ The Refiners Co Big Agencies
Monthly pricing$599 – $1,099/mo$1,500 – $5,000+/mo
Contract required✓ Month-to-month3–6 month minimum
Local market knowledge✓ Hyper-local focusGeneric, non-local
Hyper-local MN focus✓ Minnesota-basedNational, non-local
Real human you can call✓ Direct accessAccount rep rotation
Website included✓ All packagesUsually extra cost
Setup time✓ 30 days60–90 days typical
Understands MN seasonality✓ Built for itGeneric strategy

* Competitor pricing from publicly available agency sites and industry reports, May 2026.

Pricing

Simple packages. No surprises.

Foundation
Foundation
$599/mo

Right for businesses with no current Google presence. Start showing up in local search within 30 days.

  • 5-page professional website
  • Google Business Profile setup
  • Basic local SEO
  • Mobile-first design
  • Monthly performance report
Most Popular
Momentum
Momentum
$799/mo

Right for established businesses ready to outrank local competitors and grow reviews.

  • Everything in Foundation
  • Advanced local SEO
  • Review generation system
  • GBP posting & maintenance
  • Competitor tracking
  • Quarterly strategy call
Dominate
Dominate
$1,099/mo

Right for competitive markets. Own your city and expand to neighboring towns.

  • Everything in Momentum
  • 2 local blog posts/month
  • Citation building (40+ directories)
  • Geo expansion pages (nearby cities + suburbs)
  • Monthly strategy call
  • Priority support
Phone / Text
612-270-9100
Email
sales@therefinersco.com
Based In
Big Lake, MN
Hours
Mon–Fri, 8am–5pm CT
Who You're Working With

Local business owner.
Not a big agency.

I'm Chad. I run The Refiners Co out of Big Lake. Not a national agency with 50 account reps. A local business owner who got tired of watching great small businesses stay invisible on Google while inferior competitors showed up first.

I built this for local businesses (dental offices, contractors, barbershops, restaurants, auto shops) because I know your market, the local competitors by name, and what actually moves the needle.

✓ Based in Big Lake. I know your market
✓ Direct line to me, not a junior account rep
✓ 100% focused on local businesses like yours
✓ Plain-English reports every month
By the numbers
MN
Statewide
30
Day setup
$0
To cancel
1–2
New clients to break even

"Your neighbors are searching for your services right now. The only question is whether they find you or your competitor."

- Chad, The Refiners Co
Limited Pilot Offer

Be one of the first. Get the best rate.

We are onboarding our first clients across central Minnesota now. To document real local results, we are offering a limited number of pilot spots at a reduced rate, in exchange for an honest review once results are in.

01
First 3 clients

Get the Foundation plan at a pilot rate. Full service, documented results, no long-term commitment.

02
We do the work

Website, GBP, local SEO: everything live within 30 days. You stay focused on running your business.

03
You share results

An honest Google review once results are in. That is it. No obligation to continue, no pressure.

Claim a Pilot Spot

Pilot pricing available to the first 3 businesses in the area. One per niche per city.

What's Happening Right Now

We're early. That works in your favor.

We launched with a small pilot program across central Minnesota. First client is active. Case study results are coming. Here's what that means for you.

In Progress
First Local Client

New website and local SEO system active for a service business in the area. Results tracking starts now.

Case study expected: August 2026
Coming Soon
Free Local Ranking Check

A public tool showing exactly where your business ranks on Google in your Minnesota market. No signup required.

Launching alongside first case study
2 Spots Left
Pilot Program: One Per Niche

3 pilot spots total. 1 filled. The two remaining businesses get pilot pricing, priority setup, and the most attention we'll ever give a single client.

Claim a spot before they're gone →
Get the case study when it drops.
Real before/after numbers from a real local business. No fluff.
Where We Work

Serving independently-owned
businesses across Minnesota

HVAC & Plumbing Contractors Auto Repair Landscaping Restaurants Barbershops Dental & Medical Pet Services + Any Local Business
Business types we serve
Dental & Medical HVAC & Plumbing Electricians Barbershops & Salons Restaurants Auto Repair Landscaping General Contractors Roofing & Siding + More
Your neighbors are searching for your services right now.

Every day you're not showing up on Google is a day a competitor gets that call. We change that, starting in 30 days, with no long-term contract required.

Claim Your Free Audit
Common Questions

Everything you want to
know before you call

Local SEO is the process of making sure your business shows up when nearby customers search for your services on Google, in the map pack, local listings, and organic results. When someone types "dentist near me" or "HVAC Big Lake MN," local SEO determines whether they find you or a competitor. For most small businesses, the majority of new customers start with a Google search. Not ranking means leaving money on the table every single day.
Most clients see measurable improvements within 30 to 90 days: more calls, more Google Business Profile views, better map rankings. Reaching page one for competitive terms typically takes 3 to 6 months of consistent work. SEO compounds over time and keeps working long after the initial effort. We track everything so you can see exactly what is moving.
Your free audit covers five areas: Google Business Profile health, how you appear in local map results, your website's technical SEO and page speed, citation consistency across 40-plus directories (Yelp, BBB, Bing Places, etc.), and a competitor gap analysis. We send it within one business day and walk you through it on a free call. No pressure, just honest data.
No. Every plan is month to month. We keep clients by delivering results, not by trapping them in contracts. If you ever need to pause or cancel, just give us 30 days notice. No fees, no penalties, no awkward conversations.
Absolutely. Many clients come to us with an existing site. We start with an honest audit of what you have, identify what is hurting your rankings (slow load times, missing local signals, poor mobile experience), and either optimize your current site or recommend a rebuild if it is holding you back. You get a clear assessment before we touch anything.
Big agencies spread their attention across hundreds of clients and hand you off to junior staff. We work with a small number of local businesses at a time, so your account gets real attention from the people actually running it. We are a small business ourselves. We approach your marketing with the same urgency you do. And unlike agencies that make vague promises, we show you exactly what we are doing and why, every month.
Google is the priority because it drives the most traffic, but our work goes further. We optimize your Bing Places and Apple Maps listings, clean up citations across 40-plus directories, and help you build a review strategy that works across platforms. A strong presence everywhere reinforces your Google rankings and builds customer trust over time.
Results depend on your market, competition, and starting point. Here is what typically happens. A local business starting with no Google presence usually begins appearing in map pack results within 60 to 90 days. By month 3, most clients see a measurable increase in inbound calls and GBP views. By month 6, businesses in moderately competitive markets are ranking for their primary service and city keywords and showing up where customers search. We track all of it and show you the numbers every month: actual ranking movement and call volume, not vague activity reports. We do not promise to make you number one overnight. Anyone who does is not being straight with you. We do promise consistent, documented progress and a straight conversation when something is not moving the way we expected.
Yes, we work with independently-owned businesses anywhere in Minnesota. Twin Cities suburbs, outstate, small towns. If you are locally owned and want to show up on Google, we want to talk. We are not a national agency running a generic playbook. We research your specific market, your actual local competitors, and the seasonal patterns that affect your niche.
Start with the free audit. Drop your email in the form below, or call us directly at 612-270-9100. We will review your local presence and come back to you with a clear picture of where you stand and what it would take to rank. No sales script, no pressure. Just honest information so you can make a smart decision for your business.
Get Started Today

Ready to make your
phone ring more?

Fill in your business details and we'll send you a free local SEO audit showing exactly where you stand and what it takes to improve your Google presence in your area.

I'll reach out personally to schedule your free audit. No pitch, no pressure, just an honest look at where you stand. No spam, ever.